In this episode, Dee Dunne shares her extensive experience in lifecycle marketing, discussing her journey from PayPal to Mailchimp, where she is currently Sr. Director, Global Lifecycle Marketing & Operations. She emphasizes the importance of understanding customer behavior, the challenges of event marketing, and the complexities of measuring ROI. Dee also delves into the role of innovation in marketing, particularly in the context of AI, and reflects on the dynamics of gender in her career. The conversation highlights the evolving landscape of marketing and the future possibilities driven by technology and strategic thinking. Listen for advice on: * Integrating innovation into daily operations vs. having it exist as a silo * Taking a multifaceted approach to measuring ROI for events * Why marketing is the middle point between people and data * The impact of rapid technological advancements on marketing Learn more: * Zoia Kozakov (Host): http://www.linkedin.com/in/zoia * Dee Dunne (Guest): https://www.linkedin.com/in/deedunne/ * Women in Innovation: http://www.womenininnovation.co * Audio Editor: Samantha Gattsek ---------------------------------------- Hosted on Acast. See acast.com/privacy for more information.

In this episode, Ariba Jahan, Head of Transformation for North America at Anomaly, shares her journey from studying biomechanical engineering and attending medical school to leading innovation and transformation across nonprofit, startup, and agency environments. She opens up about embracing a multi-hyphenated career, navigating ambiguity with confidence, and redefining what it means to “have it all” as a mother, immigrant, and woman of color. Ariba also explores the intersection of innovation and transformation, how to bring others along on the journey, and the importance of anticipating unintended consequences in emerging technologies like AI. Listen for advice on: * Building clarity and buy-in for innovation and transformation roles * Nurturing a culture of experimentation and co-creation * Sustaining confidence while navigating uncertainty * Identifying and addressing biases in product and service design Learn more: * Zoia Kozakov (Host): http://www.linkedin.com/in/zoia * Ariba Jahan (Guest): https://www.linkedin.com/in/aribajahan/ * Ariba's podcast - Unmissables: https://podcasts.apple.com/us/podcast/unmissables-with-ariba-jahan/id1707384312 * Women in Innovation: http://www.womenininnovation.co * Audio Editor: Samantha Gattsek ---------------------------------------- Hosted on Acast. See acast.com/privacy for more information.