LIZZIE AZZOLINO
Board Director | Development Committee | Head of WIN Relay
Founder, Coach & Advisor, Work with Lizzie
As a coach, transformation expert and recruiter, Lizzie Azzolino works alongside evolving leaders and entrepreneurs who are asking the questions at the crossroads of transformative change – Who am I? Why am I here? How do I fulfill my unique purpose? For two decades, she’s been dedicated to helping change makers consciously create legacy-leaving paradigms – not only within their businesses but also in how they lead their careers and lives.
We all reach a point when the story of who we’ve been is no longer expansive enough to contain who we truly are. A former brand and innovation strategist, her journey shifted in 2017 when a family illness and her own cancer diagnosis led to a questioning of identity, purpose and direction. This sparked a decade of learning – from spiritual wisdom, best-in-class coaching and cutting-edge science – how to navigate pivotal moments to create a wholly new experience of who we are and what’s possible. Through her proprietary story transformation method and expertise in executive recruiting, she’s helped thousands of leaders in career, leadership and life transitions clarify who they are, envision their future and create the conditions and connections needed to accelerate fulfillment and success in real time.
She partners with those who embrace radical innovation, are committed to leaving the past behind, and are ready to pioneer what’s next by embracing the unknown. Her inspiring community of clients spans consulting, agencies, startups, venture, private equity, nonprofits and tech – including companies like Accenture Song, Airbnb, Allbirds, Autodesk, Board of Innovation, Droga5, LTSE, LinkedIn, Publicis, Spotify and a growing number of first-time entrepreneurs focused on creating “life’s work” projects.
Lizzie’s the host of the Now at Work podcast, and a speaker on leading conscious innovation, women and power, intuition in business, personal branding and influence, career transitions, the future of work and purpose. She has long been a part of the fabric of WIN. Most notably, she is the Co-Founder and first leader of WIN’s San Francisco chapter, later serving as Programming Lead. Lizzie pioneered many of WIN’s signature programming formats that integrate personal, professional, and relational development. As Global Leadership Development Lead, she created WIN Relay, WIN’s signature cohort-based leadership development program designed to help senior leaders step into the role of innovation executive. Most recently, she served on WIN’s Advisory Council.
Lizzie’s an ICF Master Certified Coach, adjunct faculty member at New Ventures West and graduate of Aletheia School of Advanced Coaching. She incorporates diverse methodologies into her work, including the Enneagram, Internal Family Systems (IFS), intuition, Kabbalah and Dr. Joe Dispenza’s mind-body transformation. She’s known for her optimism, intuition, empathy, and brave storytelling. Lizzie lives with her dog Barkley in Santa Monica and welcomes invitations to connect.