Ivonne Gama is Partner, Managing Director, and Inspiration Curator at yuxta (formerly RedBox Innovation US), the first inspiration consultancy helping organizations unlock creativity and drive innovation through immersive experiences and curated methodologies. With over 15 years of experience in strategy, innovation, concept design, and brand development, Ivonne has led 300+ projects for startups and Fortune 500 companies. In 2023, she founded Inspiration Excursions, a fully immersive innovation program that takes leaders on transformative journeys to explore trends, emerging concepts, and unique perspectives from global experts, fostering a culture of curiosity and innovation within organizations. Previously, she served as Director of Strategy for Innovation at WeWork, where she worked under architects Michel Rojkind and Bjarke Ingels. She also co-founded Beta Studio, later acquired by RedBox Innovation Mexico, where she helped entrepreneurs, startups, and industry leaders turn bold ideas into reality. Ivonne holds a Bachelor’s in Industrial Design from Universidad Iberoamericana and is currently pursuing a Master of Science in Strategic Design and Global Leadership at Parsons. Her multidisciplinary approach have shaped her voice as a speaker and advocate for creative leadership. Through her platform, ivonnegama.com, she shares tools and insights to inspire women to lead with confidence, curiosity, and creativity.

Industry: We are the first-ever inspiration consultants

Why I’m excited to be part of WIN Awards: I’m excited to be part of WIN because it brings together women who are shaping innovation from different industries, backgrounds, and perspectives. Having a community where we can connect, learn from each other, share ideas, and open the door to future collaborations is incredibly valuable. I’m especially excited to meet the other women, hear what they are working on, and see what we can create together.

Short quote: Inspiration opens your world, creativity can change it