Ashlí Marino Watson is a multidisciplinary design leader and systems thinker operating at the intersection of the built environment, industrial manufacturing, and ecological innovation. With over a decade of professional practice, she translates complex, emerging concepts into high-performance, real-world architectural and product solutions — spanning high-end residential, large-scale infrastructure, and complex façade engineering.
As the founder of AMW-Works and Invasive Matters PBC, her work directly addresses the environmental impacts of the built environment through technical precision, material innovation, and regenerative systems thinking. Her background in ecological supply chains and regenerative farming informs a design approach that treats material sourcing as inseparable from built outcomes.
Invasive Matters PBC is advancing a climate-adaptive, circular manufacturing model by transforming invasive plant biomass into high-performance, non-toxic bio-materials for design and construction. The initiative integrates rigorous ecological protocols for invasive species removal with regenerative native-planting restoration — simultaneously mitigating invasive species impacts and strengthening ecosystem resilience. By diverting biomass waste streams and reducing reliance on extractive, carbon-intensive materials, Invasive Matters establishes a scalable pathway for sustainable industrial design rooted in ecological health and long-term environmental stewardship.
Watson’s work translates complex environmental challenges into viable material futures, where ecological health and industrial production are not in opposition, but by design, the same thing.
Industry: Sustainability & Climate Tech, with a focus on circular materials manufacturing and the built environment. Invasive Matters sits at the convergence of ecological restoration, industrial design, and construction, creating a new material category that treats land remediation and supply chain production as a single integrated system.
Why I’m excited to be part of WIN Awards: Innovation in construction and materials is still a space where women are rarely centered, and even more rarely funded. Being recognized by WIN matters because it signals that the work of reimagining how we build, what we build with, and what we heal in the process is being taken seriously. I’m excited to be in a room with women who are pushing industries to places they haven’t been willing to go on their own. That’s exactly where Invasive Matters lives.
