Lizzie Azzolino
San Francisco Operations Lead

Outside of WIN, Lizzie is the Founder & Principal at Until Now, where she brings a design thinking approach to working with leaders to create talent and culture strategies for the modern workplace. Additionally, she is an executive coach and recruiter for leaders and companies at the intersection of design, innovation and tech.

Lizzie's career spans PR, advertising and design. After moving from Atlanta to San Francisco, Lizzie was Strategy Director at ARGONAUT, launching brands such as FitBit and Cricket Wireless. Most recently, she spent four years as a Senior Strategy Lead at fuseproject, leading business, product experience and brand strategy for innovative companies ranging from startups to Fortune 100 companies. During her time at fuseproject, Lizzie also led Talent Strategy during a period of significant studio growth. This, in addition to her year-long professional coaching training, propelled her to shift her career focus from business innovation to talent and workplace innovation.

Lizzie is a passionate and empathetic leader. She prides herself in her ability to identify organizational gaps and opportunities and pioneer new roles to move the business forward, whether it's becoming the first Account Manager at Moxie, the first Brand Planner at Moxie or first Talent Strategist at fuseproject. Lizzie has found great success diving into the unknown. Perhaps her greatest accomplishment is making the jump from full-time to self employment. Today, she helps others build the confidence and capacity to make big leaps in their work lives and ultimately find ways to blend work and life harmoniously.

Lizzie enjoys an almost daily yoga and meditation practice. She's a voracious nonfiction reader, frequent hiker and lover of being a tourist in San Francisco, the city she's called home for more than six years after a long life on the East Coast. Lizzie's also an adjunct faculty member at New Ventures West, where she supports student coaches on their path to professional coaching certification.