Board of Directors


alfia Ilicheva
co-founder  I  member OF THE BOARD

As Group Director for R/GA’s Business Transformation team, Alfia advises C-suite and senior executives of Fortune 500 and private equity-backed companies on strategic growth opportunities.

Prior to R/GA, Alfia was an Engagement Manager at Fahrenheit 212, a global innovation strategy and design firm, where she led high-impact innovation engagements for a broad spectrum of clients, including Anheuser-Busch, Charles Schwab, Church & Dwight, Citigroup, Discover, Nestle, Pfizer, and Uber. Prior to Fahrenheit 212, Alfia was the President of Five Boroughs Foundation of Photography and was an analyst at Royal Bank of Scotland where she implemented capital issuances across technology, retail, natural resources, and CPG industries.

When Alfia is not busy traveling the world for new inspirations and meanings, she is focused on her most important passion, her family. As a young mom in bustling New York City, she cherishes peaceful moments with her three children, whether reading Russian fairy tales or exploring new parks, museums and other cultural institutions. Alfia was born in Moscow, Russia and takes deep pride in her Tatar-Russian roots. She loves to go back to her native Tatar village to reconnect with extended family over endless cups of samovar tea and folklore songs.




Maria Potoroczyn
co-founder  I  member OF THE BOARD

Maria is the co-founder and board director of WIN - she is focused on charting our community's growth outside of New York City (London we're coming for you!) and creating new ways of engaging corporate innovation teams. Raised to be a feminist,  she's now helping to grow the next generation of unapologetic women - at WIN, at work, and at home where her 1 year old daughter is already the CEO of the household.

Maria is currently enjoying her maternity leave, which is proving to be the best job she has ever had. Formerly - as a Fahrenheit 212 consultant - she created and launched market-disrupting products and services for Fortune 500, private equity portfolios, startups, and nonprofits. In her time at F212, Maria established a social innovation practice enabling the company to stretch into new industries and experiment with new ways of working.

Maria is an experienced leader and a skillful facilitator capable of catering to a breadth of seniority levels and thinking styles. She has been invited to deliver keynotes and workshops at numerous industry conferences including Fast Company Innovation festival, NYC X DESIGN, and SXSW. Maria has also been honored to appear as a guest lecturer at Harvard University, Columbia University, New York University, and Parsons the New School.

Maria is a passionate traveller, lover of all things beautiful, and a girl-power believer. A Centra ain artin n oldsmith olleg lumn, she was happy to exchange London’s grey skies for New York bluebird days four years ago. In her free time, you can find Maria in a yoga class, at an art gallery, or hiking a mountain somewhere upstate with her young daughter Mila and partner-in-crime Lukas.




lauren wood

In this position, Lauren works with the Board to directly influence the strategic vision and growth strategy for the organization. She is committed to advancing the empowerment of women in the workplace by bringing in voices from outside the industry to cultivate greater insight and diversity to solving the problem of gender equality.

Outside of WIN, Lauren is a Director of Strategy and Development and co-lead of the healthcare practice at frog, where she partners with client organizations to create more effective, humane and holistic healthcare solutions. She works with interdisciplinary teams to identify hidden opportunities, tackle complex systemic challenges and define marketplace strategy for early stage startups and Fortune 500 firms.

Lauren’s Canadian upbringing included the study of the French and Spanish languages, which inspired her to pursue opportunities to live and work abroad in seven countries. She is an alumni of The Young Canadians School of Performing Arts, and holds a BBA from the University of Victoria and an MBA from Brown University.