Meet WIN's newest Partner, Rokt
Today, WIN: Women in Innovation (WIN) celebrates our official partnership with Rokt – a forward-thinking company unlocking the hidden potential in every transaction moment that's building a culture to foster the potential of the women who work there. As we reflect on this quarter's theme of 'Future of Careers in Innovation,' we are excited to share roles and opportunities at Rokt for women looking to thrive in their careers and build their professional journey around innovation in a growing sector.
As existing companies adjust to an unprecedented pandemic that kept most of us home and new businesses were founded out of necessity following job loss, Rokt is poised to become an industry leader in empowering entities to better connect with their customers online. Rokt specializes in letting ecommerce businesses make personalized offers during and after transactions.
Rokt doesn’t reserve their personalization for customers; they also strive to establish a culture that acknowledges the individuality, goals, and growth of the women who work there through their employee diversity group, Women Who Rokt.
Women who Rokt is committed to celebrating and empowering women at every level of their careers and is focused on building a foundation to support women and help them achieve their personal and professional goals. Women Who Rokt delivers on its mission by hosting educational events, encouraging collaboration, and fostering strong relationships through shared experiences; WWR brings about positive impact and tangible action against challenges women face in the workforce.
Rokt is a home for innovation, paving the way for the future of ecommerce, and it can be a professional home to you, too, as you define the future of innovation through your work. Rokt is hiring for multiple roles at varying levels on teams led by seven Women Who Rokt.
WIN is proud to play an active role in the mission to close the gender gap in the innovation field. Similar to WIN, Rokt focuses on creating spaces for women to own their work throughout their careers. Further, the bigger picture is to equip women with the tools so that they can be successful in every stage of their career. This is also celebrated and promoted by WIN - to empower every and any woman and provide her with the skills to do great work. The overlap between WIN and Rokt provides well-rounded resources for women who want to take their career to the next level.
This partnership is a powerful one and shows just how many women are trying to give other women as many chances as possible by educating, networking, and sponsoring them to get them to the next level. Women advocating and celebrating other women is the first step to closing the gender gap in innovation.
Let's get to know them, the teams they are building, and how they cultivate innovation in their work.
Engineering @ Rokt - Erfana Sikder - Engineering Manager
“Rokt creates an inclusive and diverse workspace which always encouraged me to have my voice and provided me the opportunity to be promoted to a leadership role. It empowered me to pave my path myself from scratch, create a new team, and innovate a new solution for the technical challenges we have. Being a woman in tech is a constant battle of survival in a male-dominated world, however, at Rokt I found myself surrounded by extremely talented and empathetic co-workers who value people over process.”
Work with Erfana!
Engineering Open Positions: (NYC)
Customer Success @ Rokt - Ashley Robinson, SVP Customer Success
“Innovation can happen from anyone, anywhere, anytime. It is people that are constantly questioning the status quo that will always be innovating and that is what we value at Rokt. My team is constantly raising our hand to the business to highlight needs for our customers and sometimes that causes us to need to re-think how we've built something. Recently, our team that focuses on advertiser revenue continued to raise concerns about the efficacy of a product and our pod leader stepped in to help the team navigate how to get senior and product focus around fixing this issue before moving forward with more builds. We have now shifted gears to fix the core product.”
Work with Ashley!
Customer Success Open Positions: (NYC)
Marketing @ Rokt - Tarana Mehta, VP Brand & Communications
“Innovation is creativity and experimentation. It is how we expand the depth and reach of ideas, and problem solve with a clear purpose. At Rokt innovation goes beyond a small group of people and is at the core of everything we do. One of our leading company values “Conquer New Frontiers'' is a key quality we look for when we’re hiring across the company. I am always looking for creative thinkers and storytellers who are reliable, collaborative and perseverant.”
Work with Tarana!
Marketing Open Positions: (NYC)
Product @Rokt - Rachel Hughes, Sr. Product Manager
“As a mother of three, I am cognizant of the example I set in terms of balancing work and family life for my younger female colleagues. I make sure not to shy away from talking about the challenges I experience with that balance, and make sure everyone feels welcome to discuss and be open about their own challenges.
Our work in distributed commerce is at the heart of innovation in ecommerce. Consumers are able to engage with third-party offers that they actually want right when they want them (like, for example, adding parking to your cart when buying those concert tickets you have been waiting for for over a year!) and both Ecommerce partners and third-party providers can provide value to an engaged customer.”
Work with Rachel!
Product Open Positions: (NYC)
People @Rokt - Sarah Wilson, Chief People Officer
“Innovation is about looking at a problem in 3d and thinking about how to attack it differently. It's also about getting to the core or root of a problem and solving for that (tuning out the noise).
I look for people who know their stuff and are confident in their ability but who will not become frustrated or dejected when they are asked to adapt their way of thinking. Emotional intelligence is equally critical as we work so cross-functionally and cross-regionally. Understanding how you are being perceived by others is incredibly important.”
Work with Sarah!
People Open Positions: (NYC)
Business Development @Rokt - Lia Thornton, Sr. Director
“Rokt has done an amazing job of hiring people that emulate its mantra: smart with humility. The talent that powers Rokt is unparalleled. Not only do we have a group of extremely sharp women and men, they are also a ton of fun to be around and learn from.
Rokt has several impressive women employees including our CFO, Laura Minneo and our CCO, Elizabeth Buchanan. Having female senior leadership is important and provides a healthy balance of perspective across the company. It's wonderful to see Rokt continuing to focus on the recruitment of excellent female leadership!”
Work with Lia!
Business Development Open Positions: (NYC)
Solutions @ Rokt - Marlene Williams, Sr. Director
“Looking beyond the standard 'right candidate' for any particular position is one way to achieve impact in unforeseen ways. Champions of innovation exist in different areas and usually have varied backgrounds to draw upon. I think that as a company, we can lean in on that and bring people in that have a proven record of changing processes at other places they have been. By doing this, we can make more immediate impact that can really bring change that is needed to pivot towards a future state that may even exceed our current expectations.”
Work with Marlene!
Solutions Open Positions: (NYC)